Last updated: 5 November 2026
Alias is a word-explanation game provided by Andrei Lashkevich ("we", "us"). This policy explains how information is handled when you use the Alias iOS and Android apps and contact us for support.
For privacy questions or requests, email hello@andreilashkevich.com. You can also visit Alias Support.
Playing Alias
Alias does not require an Alias account. Players share a device; the app does not provide online chat or a public player profile. Spoken explanations are part of your in-person game. Alias does not record your microphone, conversations, photos or contacts.
Game settings, language preferences, onboarding status, game state and word history are stored on your device to run the game and reduce repeated words. Device backups may also contain app data according to your operating system and backup settings. Deleting the app removes its local app data, subject to those system settings; it does not automatically erase records already processed by service providers.
Optional usage analytics
Usage analytics is off by default. If you enable Share usage analytics in Alias Settings, we use Amplitude to understand app usage and improve the game. You can turn it off again at any time in Settings. Declining analytics does not limit gameplay or purchased features.
With this option enabled, Alias sends events such as app opening and game start, together with details such as team count, target score and selected categories. Amplitude processes a randomly generated installation identifier, event timestamps and relevant technical data such as app version, operating system, device characteristics and language. These identifiers are pseudonymous, not fully anonymous.
The consented analytics configuration disables advertising identifiers, Apple's identifier for vendors, location listening and IP-based location enrichment. Team names and spoken answers are not included in analytics events. Like other internet services, the receiving service necessarily sees network connection information when a request is sent. Alias is configured to send Amplitude events to its EU region.
Turning analytics off stops new analytics events from this app; it does not itself delete information already received. To request deletion, contact us as described below. See Amplitude Privacy for information about the provider.
Advertising and privacy choices
The version of Alias without PRO may display Google AdMob advertisements at breaks between turns or games. PRO removes these in-app advertisements. The game does not require you to agree to personalised advertising to play.
Before requesting advertisements, Alias uses Google's User Messaging Platform to check whether a privacy choice is required and to display the applicable message. The message explains relevant purposes and partners and lets you accept, decline or manage the choices available in your region. Where required, Ad privacy choices in Alias Settings lets you revisit those choices. Changing your choice affects subsequent requests; advertisements may still be shown in a limited or non-personalised form where permitted.
On iOS, Apple's App Tracking Transparency permission is separate from the advertising consent message. If tracking permission is requested, you may decline in the system prompt or change the permission later in iOS Settings → Privacy & Security → Tracking. Alias does not make access to gameplay conditional on allowing tracking.
On Android, you can also reset or delete your advertising ID using the advertising privacy controls in system Settings; the exact path depends on the device and Android version.
Google and the advertising partners identified in the privacy message may process device or installation identifiers, advertising impressions and interactions, IP address and approximate location derived from it, diagnostic information and performance data. Depending on your choices and applicable law, this information may be used to deliver and measure advertisements, personalise them, prevent fraud and improve advertising services. Alias does not request precise device-location access, contacts or microphone access for advertisements.
We do not sell personal information for money. Some advertising disclosures may qualify as “sale”, “sharing” or targeted advertising under privacy laws even without a monetary payment. Where those rights apply, use the available advertising privacy controls to opt out, or contact us. See Google Privacy and How Google uses information from apps that use its services.
Purchases and access
Apple processes payments for iOS in-app purchases, and Google Play processes Android in-app purchases. We do not receive your payment-card number. We use RevenueCat to validate purchases, maintain access to unlocked content, restore eligible purchases and measure purchase activity.
RevenueCat processes information needed for these functions, such as a generated app user identifier, transaction and product identifiers, purchase dates, purchase status and entitlement information, together with relevant technical information. These records can exist even though you have no Alias account. Apple and Google handle their own account, payment and transaction information under their respective terms and privacy policies.
See RevenueCat Privacy Apple Privacy and Google Privacy.
Support
If you contact us, we receive your email address and the information you choose to send, such as an issue description, app version or screenshot. We use it to respond and investigate the issue. Do not send passwords, payment-card details or unnecessary sensitive information. A purchase receipt may help resolve an access issue; you may hide unrelated personal information.
Why we process information
We process purchase and entitlement information to provide purchased features and restore access. We process support information to answer requests and fulfil our obligations to users. Technical and product analytics help us maintain, understand and improve the service.
Where data-protection law requires a legal basis, we rely on performance of a contract for purchased services, compliance with legal obligations where applicable, and legitimate interests in providing support and protecting the service, subject to users’ rights. Optional usage analytics relies on your consent. Advertising-related storage, personalisation and other processing rely on consent where required; other permitted processing and partners’ purposes and bases are explained in the advertising privacy message. You may object to processing based on legitimate interests and may withdraw any consent you have given without affecting the lawfulness of earlier processing.
Sharing and international processing
Information is processed by the providers described above for the stated purchase, optional analytics, advertising and support purposes. Advertising partners may act as independent controllers for some processing, as described in the privacy message and their policies. We do not send team names or spoken gameplay to these providers.
We may disclose information when required by law, to respond to a lawful request, or to protect users and the service. Providers may process information in countries other than yours. Where international-transfer rules apply, appropriate safeguards are required; information about the providers' safeguards is available in their privacy documentation or from us on request. EU-region analytics does not mean that every provider or support operation is located exclusively in the EU.
Retention and deletion
Local settings and game history remain on the device until removed by you or by the app or operating system. Purchase records are retained as needed to recognise entitlements, restore purchases, prevent fraud and meet legal obligations. Support records are retained as needed to handle the request and any related dispute. Analytics and advertising data are retained according to their purpose, applicable provider retention settings, fraud-prevention needs and legal requirements. We review the need to retain information and delete or de-identify it when it is no longer required. Providers’ independently controlled records may be subject to their own retention policies.
To request deletion of personal information processed through Alias, email hello@andreilashkevich.com with the subject “Alias privacy request”. Tell us what you want removed and provide enough information to locate the relevant record. Because there is no Alias login, we may need limited additional information to identify a purchase or installation. We will explain any records that cannot be deleted because of applicable legal obligations. Deleting app data does not cancel a store subscription or delete Apple’s or Google’s independent transaction records.
Your rights
Depending on your location, you may have rights to access, correct, delete, restrict processing of, or receive a portable copy of personal information; to object to certain processing; and to withdraw consent where processing relies on consent. Contact hello@andreilashkevich.com to exercise your rights. We may need to verify the request and will respond within the period required by applicable law. You may also complain to the competent data-protection authority where you live or work.
US state privacy rights
Where applicable, you may have rights to know, access, correct or delete personal information, obtain a copy, and opt out of sale, sharing or targeted advertising. You may exercise these rights without discrimination. Use the advertising privacy options available in the app, or email us with “Alias privacy request”. If we decline a request and applicable law provides an appeal, reply to the decision asking for an appeal. An authorised agent may contact us; we may request information needed to verify authority and the request. We do not request precise location or knowingly sell or share information about children under 16.
Age-appropriate use
Follow the age rating shown in your app store. The separately selected 18+ category is intended only for adults. Alias is not a child-directed service, and we do not knowingly seek personal information from children below the applicable age of digital consent. If you believe a child has provided personal information to us, contact us so we can investigate and take appropriate action.
Changes
We may update this policy when the app or its data practices change. The date above identifies the latest version. Material changes will be communicated as required by applicable law.